New Packaging Concept
The consumption of beer
has stagnated on most markets, including the European. The
volume consumed by traditional beer drinkers (men above 30-35 years)
is rather stable, whereas new generations of consumers (young men
and women) more often seem to prefer wine to beer. To secure a positive
long term development, beer trade has to attract the young consumers
In Europe, the intensified
competition on the beer market has resulted in concentration to
3 big groups: Interbrew, Heineken, and Carlsberg.
Due to strong marketing efforts, the major beer brands have increased
their market shares. One way these groups have strengthened their
image and profile, is by using new packaging concepts, such as embossing
of cans, or PEN and PET
shows beer keeps better in glass bottles than in cans!
A Brewing Research Laboratory
in U.K. (Brewing Research International) recently published a report
from a study indicating that beer keeps its flavour longer in glass
bottles than in cans. One reason mentioned was that canned products
had higher oxygen levels compared to bottled products, thereby contributing
to greater flavour instability.
MaxiCrown - The Optimal
The crown cork was patented
1892 in USA and has since then, due to its excellent sealing performance,
been the dominant closure on the beer market. However, since safety
is a more vital aspect for the society and the food and drink industry
today, the crown cork has some shortcomings. The crown cork is not
tamper proof, and it requires a tool to be opened.
cap provides the same sealing performance as the crown cork.
In addition, it gives a seal which is secure and easy to openas
easy to open as a can! Another advantage is that, since MaxiCrown
is made out of non-corrosive materials, it never leaves a ring of
rust around the bottle neck (like crowns sometimes do at high humidity).
Read about more advantages here!
The MaxiCrown cap preserves
the appearance of the crown cork, due to its aluminium shell and
the way it is sealed. In addition,
the ring and the
total design give an
overall modern image, focusing
the consumer's attention to the bottle.
Conversion Kit - The Integrated Sealing System
For 25 years we have
had a close cooperation regarding MaxiCrown Sealing System with
Japan Crown Cork Co Ltd, (JCC), a subsidiary of Toyo Seikan Kaisha
Ltd, the leading Japanese Packaging Group. JCC has developed the
New MaxiCrown Cap with aluminium shell and HDPE ring. We have adapted
MaxiCrown Conversion Kit
to provide an optimal sealing of
New MaxiCrown, resulting in ONE INTEGRATED SEALING SYSTEM. Any
crowner can be converted to also seal MaxiCrown providing first
class sealing performance, capacity and reliability, giving highly
We have made more
than 100 installations of MaxiCrown Conversion Kit in Europe,
and a great number has been made by Japan Crown Cork in Asia too.
We are the world market
leader for ring
pull sealing systems, for glass as well as plastic bottlesand
our aim is to remain so! Our policy is to exclusively market the
sealing system (the cap and the sealing equipment) as one integrated
unit, to maintain achieved quality.